Instructor profile
Medhat Aiad
Social Media & Performance Marketing Specialist
Freelance · ME. Mazen El-Sisi Agency
Summary
Results-driven Social Media & Performance Marketing Specialist with hands-on experience managing campaigns, generating leads and optimising sales funnels across multiple industries including furniture, fashion and local brands. Proven ability to lead creative production, manage teams and deliver measurable business growth through data-driven strategies.
Experience
Social Media & Performance Marketing Specialist
Freelance
Nov 2024 – Feb 2026 · Cairo, Egypt
Sales Representative
ME. Mazen El-Sisi Digital Marketing Agency
Nov 2024 – May 2025 · Cairo, Egypt
Corporate Sales Executive
Premium Card
Aug 2023 – Nov 2024 · Giza, Egypt
Education
Bachelor's Degree in Law
Faculty of Law, Ain Shams University · 2017 – 2021
Certifications
- Meta Blueprint Certification — Meta (2026)
- Google Analytics Certification — Google (2026)
- Meta Social Media Marketing Professional Certificate — Meta (2024)
- Introduction to Social Media Marketing — Meta (2024)
- Digital Marketing & Media Buying Diploma — Mazen El Sisi (2023)
Technical skills
- Meta Ads
- TikTok Ads
- Google Ads
- Google Analytics
- Media Buying
- Lead Generation
- Sales Funnels
- Content Strategy
- Branding
- Team Leadership
Core competencies
- Social Media Management
- Performance Marketing & Media Buying
- Lead Generation & Sales Funnels
- Content Strategy & Branding
- Team Leadership & Coordination
- Analytics & Data Interpretation